01- I.D. package

Self EVALUATION
Write full answers and give each of the graphic design elements a rating from 1-5 (with 5 the highest) for effectiveness in matching the design to its message. Then give it an overall evaluation and score.
Name	Date
Format + audience
What kind of design is it - an advertisement, flyer, CD cover, book jacket, poster, other? Who do you think is the target audience - age group/gender/context?
Iconography+ process
What sources you used and what do you think they symbolise? Are they appropriate?
Grading F D -C C C+ -B B B+ -A A A+
Logo + Typography
What does the style suggest? Is it appropriate? Is the message readable?
Grading F D -C C C+ -B B B+ -A A A+
Colour + scheme + impact
What are the main colours the designer has used? Are they complementary, contrasting, harmonious or monochromatic? What is the message or mood they suggest? Is it appropriate?
Grading F D -C C C+ -B B B+ -A A A+
Layout
Is there a visual hierarchy from largest/most important to smallest/least? What is the most eye-catching element? Are type and graphics well-balanced? Is there a strong underlying design e.g. vertical  or diagonal blocks? How is text grouped and aligned?
Grading F D -C C C+ -B B B+ -A A A+
Overall ranking
How would you rate the design's overall effectiveness in communicating its message to its potential audience and why?
Grading F D -C C C+ -B B B+ -A A A+

02 - concept/mobility

Self EVALUATION
Your team members:
Name	Date
Design research
Who and what is the research target? Describe your focal interest. Team experience?
P r o c e s s + p r o p o s a l s
Describe process (highlights). How your proposal solves the mobile problem(s)?
Grading F D -C C C+ -B B B+ -A A A+
Data visualization
What techniques you applied to symbolise information? Are they appropriate?
Grading F D -C C C+ -B B B+ -A A A+
Customization+ solution
What are the main elements of your design? What is the message or solution they suggest? Which findings you applied and why?
Grading F D -C C C+ -B B B+ -A A A+
Presentation
Is there a visual hierarchy? What is the most eye-catching element? Are type and graphics well-balanced? What presenting strategies you applied? Why?
Grading F D -C C C+ -B B B+ -A A A+
Overall ranking
How would you rate the teamwork? Is your message clear to potential audience? Why?
Grading F D -C C C+ -B B B+ -A A A+

03 - morph

Self EVALUATION
Your project is about:
Name	Date
Morphing research
What are your research outcomes? Describe the progression and methods.
P r o c e s s + r e s o u r c e s
Describe process (highlights). Strategies used?
Grading F D -C C C+ -B B B+ -A A A+
From 3D to animation(techniques)
What animation techniques you applied? Are you satisfied with your intention?
Grading F D -C C C+ -B B B+ -A A A+
Storyboarding
How much of your ideas are reflected in final product? Message or mood your work suggests?
Grading F D -C C C+ -B B B+ -A A A+
Presentation
Did you present all aspects of the project? How and why?
Grading F D -C C C+ -B B B+ -A A A+
Overall ranking
How would you rate the project? Is your message clear and appropriate? Comments?
Grading F D -C C C+ -B B B+ -A A A+

04 - construction

Self EVALUATION
Your team and topic:
Name	Date
Theme:project research
What are the overall research outcomes? Describe the teamwork experience and process.
Y o u r r o l e : p r o c e s s + r e s o u r c e s
Describe your role in the team. What important things you brought to this project?
Grading F D -C C C+ -B B B+ -A A A+
Spatial solutions(model + drawing)
What techniques you applied? Is your space presentation convincing?
Grading F D -C C C+ -B B B+ -A A A+
Graphic + communications
How the visuals convert your intention? Is your project cross cultural and why?
Grading F D -C C C+ -B B B+ -A A A+
Presentation
Did you present all aspects of the project? Describe your contribution to the team?
Grading F D -C C C+ -B B B+ -A A A+
Overall ranking
How would you rate your performance? Is your message clear and appropriate? Comments?
Grading F D -C C C+ -B B B+ -A A A+

Grading F D -C C C+ -B B B+ -A A A+

A

Consistent performance throughout term. Exceptional work and effort. Work that is both skilled and comprehensive with respect to design and presentation. Work that exhibits a high degree of complexity. Work that shows both original ideas and the ability to make use of advisorπs suggestions. Work that shows a high control of drawing and production skills. Work that shows excellent understanding of a design development process. Team leadership. Work which utilizes input from personal sources, research, desk reviews and formal presentations. Work and process done on time. Memorable and referral work & person. Right on! J J J

B

Meeting of all deadlines and expectations (project parameters). Good overall work. Good drawing skills. Work with an average degree of difficulty. Standard use of research and external sources in design process. Average contribution to team work. Periodic excuses and unbiased performance. Common, not-very-memorable work. Advice: you know you can perform much betterä why not? J J L

C

Weak overall response. Persistent excuses for inconsistent performance. Failure to meet deadlines, late delivery. Inactive participation in teamwork. Low and unclear communication of ideas. Inadequate and unconvincing language. Vague ideas and uncertainty in presentation.

Poor skill level, predictable solutions. Out-of-date work. Advice: discover the reason for your weak commitment and work towards recovery, ASAPä J L L

D-F

Work that shows a low level of design and representational ability. Work that shows a lack of ability to create independently of advisorπs suggestions. Lack of drawing skills. Inability to sketch properly. Lack of oral presentation skills. Inability to prepare and submit abstracts (conceptual and theoretical support for the project). Advice: start looking for some other ways to waste your skills. L L L

The above marks are fine tuned with prefixes (≥+≤ and ≥ – ≥) respectively